Author
Ushering in the New Age of Accelerated Experience (AX) Driven by AI
This year we officially launched TheAX.ai. Like most start-ups, this wasn’t a spur-of-the-moment idea - it was the culmination of years of thought, planning, and development. Finally bringing the business to life this year was both exhilarating and rewarding.
Today, I’m proud to say that our team is doing ground-breaking work with generative AI (GenAI) to disrupt the consultancy industry. We’re helping consultancy businesses unlock new opportunities to grow, compete, and thrive in an ever-evolving world. 2024 has been an incredible year of progress, and we’re just getting started on our mission.
That said, there’s one question I’ve heard repeatedly: What does TheAX stand for? It’s a fair question. The name isn’t immediately obvious, but I hope that by explaining its origins, I can make our vision clear - not just for our company but for the businesses we aim to empower.
What Does TheAX.ai Stand For?
The "AX" in TheAX.ai stands for Accelerated Experience. In full, our name represents "The Accelerated Experience AI." But AX isn’t just a catchy name or marketing term. It’s a concept that embodies the new standard businesses will need to meet in the AI era.
Accelerated Experience (AX) is about delivering outcomes that are faster, hyper-personalised, and cost-effective - at a scale and speed that was simply unimaginable before AI. AX isn’t just an evolution of business practices; it’s a revolution. It redefines how companies operate, engage with customers, empower employees, and create value.
The AI-Driven Shift to AX
We’re living in extraordinary times. 2024 has marked a tipping point, with GenAI moving from the periphery to the core of business strategy. Enterprises have invested $13.8 billion in AI this year - six times more than in 2023. AI has transitioned from experimental pilots to delivering real-world impact across industries, from streamlining workflows to transforming customer interactions.
Take Walmart, for example. They’ve deployed AI-powered chatbots that handle millions of customer inquiries daily. These bots provide instant responses for routine queries and escalate complex issues to human agents, leading to improved customer satisfaction while reducing operational costs.
But here’s the thing: AI isn’t about technology for technology’s sake. The true power of GenAI lies in the outcomes it enables.
The businesses that thrive in 2025 won’t be the ones focused on AI as a shiny new tool; they’ll be the ones leveraging it to deliver faster, better, and more meaningful results. AX is the framework for this transformation.
Why AX Matters
AX represents a shift from focusing on technology to focusing on the value technology creates. It’s the evolution from User Experience (UX) and Customer Experience (CX) to something more dynamic and impactful. AX as a concept redefines how businesses:
Meet customer expectations for immediacy and personalisation.
Empower employees with tools that eliminate inefficiencies.
Streamline operations to respond dynamically to market demands.
At its core, AX is powered by GenAI’s ability to:
Break the cost-value trade-off: In healthcare, for instance, Eleos Health uses AI to automate clinician documentation, reducing administrative time by 70% and increasing patient care capacity by 30%.
Accelerate processes: Mastercard uses AI to detect and prevent fraudulent transactions in milliseconds, ensuring secure payments without delays.
Personalise every interaction at scale: Platforms like Spotify curate hyper-personalised playlists for millions of users daily, driving engagement and loyalty.
How GenAI Drives AX
GenAI is the engine behind AX. Here’s how it transforms the game for businesses:
Speed
AI automates data collection, analysis, and decision-making in seconds. Tasks that once took weeks - whether optimising supply chains or generating insights - can now happen in real time.Hyper-Personalisation
GenAI tailors every interaction to the individual, creating unique, context-aware experiences for customers and employees. This relevance fosters loyalty and drives engagement.Cost Efficiency
By automating repetitive tasks and optimising resource allocation, AI reduces costs while improving quality. For consultancies, this means scaling services without increasing headcount. For customers, it means accessing premium services at accessible prices.Seamless Integration
AX ensures experiences are consistent and frictionless across all channels. AI creates a unified journey, whether online, offline, or hybrid, delivering immediate and relevant value.
Why Businesses Must Embrace AX
The numbers are compelling:
72% of decision-makers anticipate broader adoption of AI tools in the near future.
Companies are identifying an average of 10 potential AI use cases, with nearly a quarter prioritised for immediate implementation.
Businesses leveraging AI report up to 80% productivity improvements and processes that are not just 10X+ faster but, in some cases, instant.
But success isn’t guaranteed. The winners won’t be the businesses that deploy AI just to "tick the box." The winners will be the ones focused on delivering transformative outcomes through AX.
The Pivotal Change AX Represents
As we close out 2024, we’re standing on the edge of a pivotal transformation.
Businesses must move beyond treating AI as a tactical "technology project" and embrace it as a transformative force for value creation. AX isn’t just an enhancement - it’s the new standard for success.
But to clear: AX doesn’t mean replacing humans with AI. Far from it. At TheAX.ai, we believe AI amplifies human capabilities. It automates routine tasks, freeing people to focus on creativity, strategy, and innovation. Together, AI and human expertise deliver outcomes that exceed what was ever thought possible.
2025: The Year of AX
As we step into 2025, the age of Accelerated Experience is here. Businesses that embrace AX will lead the way, setting new standards for speed, personalisation, and impact. Those that hesitate will find themselves struggling to meet rising expectations from their customers, employees, and markets.
At TheAX.ai, we’re proud to be building tools that empower businesses to deliver AX at scale. But this isn’t just about what we’re creating - it’s about how we all step up to meet the challenges and opportunities of this new era.
The future isn’t just faster. It’s more personalised, more dynamic, and more impactful than ever before. 2025 is the year of AX. Are you ready to lead the way?
