Faster consultants.
Use AI to remove effort from research, analysis, proposals and drafting. Your clients and competitors can do the same, so speed alone is becoming table stakes.
Keep the productivity.
Some of the consultancies using TheAX
The next step after AI productivity
Give your clients faster answers they can trust, and outcomes they can measure - using your firm’s own method. Lead with the outcome, show what’s in the way and prove it moved.
Some of the consultancies using TheAX
Two minutes
In two minutes: why faster consultants do not automatically create a more scalable consultancy - and what TheAX does next.
From productivity to scalability
AI has made research, proposals, analysis and drafting faster across the market - and your clients now expect consulting to be faster, more evidence-led and accountable for outcomes. That speed is worth keeping. But faster consultants do not automatically create a more scalable consultancy.
Use AI to remove effort from research, analysis, proposals and drafting. Your clients and competitors can do the same, so speed alone is becoming table stakes.
Turn your firm’s own method into a diagnostic every consultant can run on every client - backed by evidence, reviewed by your people and repeatable without days of senior analysis.
What clients want now
TheAX helps you answer all five - with evidence.
Where scalability breaks
The people who know how to read the client’s situation are usually the same people needed to win the work, defend its value and identify what comes next. The problem is not their expertise. It is how far that expertise can reach.
Deep discovery is rationed because it eats senior pre-sales time, so proposals lean on past work and propositions.
An evidenced diagnosis that any consultant or salesperson can run in around 30 minutes - giving the client immediate insight and a plan of what needs to change.
Progress is reported as activity, so month three becomes a debate about tasks and effort rather than progress in delivering outcomes.
A baseline at the start and clarity on which actions will move the needle, so the value conversation is about the client capabilities improved and the outcomes being delivered.
Account growth rests on relationships and on which senior people are free. New work becomes a sale rather than an obvious next step.
Evidence of the client capabilities improved and the measurable outcomes becomes a standard deliverable - so the next phase of improvement becomes a natural step.
See what TheAX actually does
TheAX turns your method into a repeatable diagnostic flow - from the first client reading through delivery and remeasurement.
Start from the outcome they want and establish an evidenced position early enough to shape the opportunity.
AXAT tests what people think against what is happening and what can be shown, and connects the reading to the capabilities and actions in your method.
Agree a baseline at the start, then remeasure the same capabilities and track the KPIs that matter, so value is shown as change rather than activity.
Where it puts your firm
Most firms sit in one of two places: the trusted expert whose judgement rests on reputation, or the workshop where everybody agrees a number. Both are hard to defend when the client pushes back. AXAT is the combination: the expert’s judgement, and data the client can check it against. It gives every consultant the data and evidence to enhance their interactions with the client.
We held a workshop, and everyone agreed we were a three.
Here is where you stand, how sure we are, and where your own people disagree.
Trust me. I have seen this before.
The data says you are a two, whatever your people think.
AXAT does not replace the expert. It strengthens the judgement, and frees up the diary.
The consultant still interprets, challenges and recommends. They are now doing it from a reading that can be explained, tested and improved.
The proof
Half an hour of consultant time on the platform. Every score traces back to why, and the consultant decides what the client sees. See the worked example → See the full picture: more value, less effort →
Fast to start
Build your first model in a day, ready to test on a live client. Give it the time in one go and you can be live within a week; spread it out and you are live within 30 days at most - with close support throughout. And TheAX sits alongside the CRM, delivery tools, documents and AI you already use.
Your existing systems continue to manage pipeline, projects, resourcing, documents and AI-assisted production.
TheAX applies your own method to the client, establishes the baseline and gives the consultant evidence they can carry into delivery and remeasurement.
Built from the sections you choose, in your branding. Export as an editable Word document or a self-contained web page, or share a link.
An Excel workbook with capabilities, level attainment, root causes, recommendations, every answer, and the state of the investigation.
Shareable structured JSON, so the agents, GPTs and workflows you already run can continue from the assessment.
From £595 for a guided first month, or £1,995 with a TheAX consultant doing the build. Month to month after that, and you keep the model.
Questions we hear
Good - that was step one, and you keep it. A copilot makes one person faster with your content. TheAX is step two: it diagnoses from your method, measures what changed and changes what the firm can sell.
No. The LLM only drafts the language. The diagnosis runs on your model, deterministically - same inputs, same answer - and every score traces back to the perception, evidence and symptoms behind it.
They can, and they should stay close to it. But senior-led discovery takes days, so it gets rationed. TheAX gives them a defendable first reading in around 30 minutes of consultant time, on every client.
Then you are running a software business: replicating the method, owning the build and the maintenance, and keeping pace with technology that moves every quarter. Your advantage is the expertise, not the platform that carries it.
No. It gives senior expertise more reach; it does not replace it. Automation handles intake, data gathering and first-pass analysis. Your people author the Atomic Model, review the AXAT reading, challenge the interpretation and decide what the client sees.
The moment one competitor can evidence what moved, the rest are explaining why they cannot. That is a renewal cycle, not a planning horizon.
Start with one live client situation
Bring one. In a 15-minute conversation we can establish whether there is a credible first use case and whether TheAX fits the way you want your consultancy to grow.